Friday, July 18, 2008

Singapore Airlines History

Incorporation and growth

MSA ceased operations in 1972, when political disagreements between Singapore and Malaysia resulted in the formation of two entities: Singapore Airlines and Malaysian Airlines System.Singapore Airlines kept all 10 of MSA's Boeing 707s and 737s, retained the international routes out of Singapore as well as the existing corporate headquarters in the city, with J.Y. Pillay, former joint chief of MSA as its first chairperson. Female flight attendants continued to wear the sarong kebaya uniform, which had been first introduced in 1968. A local start up advertising company, Batey Ads was given the right to market the airline, eventually selecting the sarong and kebaya-clad air stewardesses as an icon for the airline and calling them Singapore Girls.
SIA saw rapid growth during the 1970s, adding cities in the Indian subcontinent and Asia, and adding Boeing 747s to its fleet. The 1980s saw the new services to United States, Canada, and European cities with Madrid becoming the first Hispanic city to be served by SIA.
Boeing 747-400s were introduced into the SIA fleet in 1989 and named Megatops. They were later complemented by Boeing 777s, Airbus A310s and Airbus A340s. Services were extended to southern Africa in the 1990s, when the airline began flights to Johannesburg in South Africa. The cities of Cape Town and Durban were subsequently introduced to the route network.



A Singapore Airlines Boeing 747-400, dubbed Megatop,
at Auckland Airport, New Zealand. The Megatop was the
flagship of the airline from 1989 until the introduction of
the Airbus A380 in October 2007

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